Business As UnUsual

How To Thrive In The New Renaissance

Everything has changed. The business landscape is in constant flux. To stay ahead of disruptions, you must evolve with change, not resist it. Business As Unusual shows you how to stay relevant, thrive, and embrace the New Renaissance with confidence.

BAUU - How To Thrive In The New Renaissance
Author
Author

Rick Yvanovich

Release Year
Release Year

2023
2025
2023
2025

Format
Format

Kindle
Paperback
Audio Book
Audio CD

Language
Language

English
Vietnamese
English
Vietnamese

Written By Rick

Authored &
co-Authored by Rick

Rick has authored Business As Unusual and co-authored several bestselling books. With 40+ years as the founder of TRG International, multiple startups, and as a coach and mentor, his works provide practical insights, proven strategies, and timeless wisdom to inspire growth and lifelong learning.

Luminary Leadership: How Top Entrepreneurs Lead in Business and in Life

IN THE DARKEST DAYS, AND THE COLDEST NIGHTS, WHO DO YOU TRUST TO TAKE YOU SAFELY ACROSS THE ABYSS?

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Business As UnUsual: How to Thrive in the New Renaissance

NOTHING IS GOING BACK TO NORMAL.

Buy / Learn More
Habits of Success: What Top Entrepreneurs Routinely Do in Business and in Life

Adopt the habit of understanding what success means to you.

Buy / Learn More
Game On: Leaders Who Last

This anthology will open your eyes to what it takes to persist as a business leader

Buy / Learn More
The Habits Code: The Art Of Mastering Your Domain

Why do some things come easy for people?

Buy / Learn More
Coaching Inc. The Entrepreneur’s Secret Playbook For Creating A Profitable And Scalable Coaching Business

Do you wonder if you have what it takes to be a coach?

Buy / Learn More
Luminary Leadership: How Top Entrepreneurs Lead in Business and in Life

IN THE DARKEST DAYS, AND THE COLDEST NIGHTS, WHO DO YOU TRUST TO TAKE YOU SAFELY ACROSS THE ABYSS?

Buy / Learn More
Business As UnUsual: How to Thrive in the New Renaissance

NOTHING IS GOING BACK TO NORMAL.

Buy / Learn More
Habits of Success: What Top Entrepreneurs Routinely Do in Business and in Life

Adopt the habit of understanding what success means to you.

Buy / Learn More
Game On: Leaders Who Last

This anthology will open your eyes to what it takes to persist as a business leader

Buy / Learn More
The Habits Code: The Art Of Mastering Your Domain

Why do some things come easy for people?

Buy / Learn More
Coaching Inc. The Entrepreneur’s Secret Playbook For Creating A Profitable And Scalable Coaching Business

Do you wonder if you have what it takes to be a coach?

Buy / Learn More
Rick's Picks

Rick's Recommended Reads

Rick’s picks range from growth and leadership books to sci-fi, fantasy, dragons, and detective stories. Whether classics or action-packed reads, these books inspire and reflect Rick’s unique journey.

Leadership & Self-Deception: Getting Out of the Box
Quiet: The Power of Introverts in a World That Can't Stop Talking
Think Again: The Power of Knowing What You Don't Know
The Infinite Game
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
The Earned Life: Lose Regret, Choose Fulfillment
The Art of Resilience

Join the Goodreads Challenge & Follow Rick

Since 2012, I’ve crushed the Goodreads Challenge! Track your reading, find new books, and let’s inspire each other to reach our goals.

2024 reading challenge

2024 Reading Challenge

Rick has completed his goal of reading 100 books in 2024!

101 of 100 (100%)

Top Books

Rick's Top Book Lists

With so many books out there, I’ve narrowed it down to my Top Book Lists. From growth and leadership to fiction and adventure, find the books that have shaped my journey—and might shape yours.

Leadership

Personal Growth

Marketing

Still Reading

Still Between the Covers

Discover what’s still between the covers on Rick’s shelf. These current reads fuel his creativity, growth, and next big ideas.

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
The Earned Life: Lose Regret, Choose Fulfillment
The Art of Resilience
The Second Mountain: The Quest for a Moral Life
Meltdown: Scandal, Sleaze and the Collapse of Credit Suisse
Cracking the Parenting Codes: How to Successfully Raise 21st Century Kids
Unstoppable You: Get Rid of Your Fears, Limitations and Reach Your True Potential: Self Development Book for Woman
Course Creation Simplified: The 6-Phase System To Profitable Online Courses
What People Say

Book Praises

Discover how Rick’s guidance has inspired, transformed, and empowered people across personal growth, leadership, and achievement.

Book Reviews

Rick's Book Reviews

Explore Rick’s insightful book reviews on Goodreads, Amazon and Audible. Whether on leadership, growth, or fiction, his takeaways will guide you to your next great read.

The Five Dysfunctions of a Team
20-Jan-2017
Leadership
The Five Dysfunctions of a Team

Absolutely brilliant – one of the best books I’ve ever read on teams so far! An absolute must read for everyone.

Leaders Eat Last: Why Some Teams Pull Together and Others Don't
12-Aug-2016
Leadership
Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Absolutely brilliant and a great follow on from Start with Why. Could hardly put this book down. A must read for any leader

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life...
28-Aug-2016
Leadership
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life…

A must read its such a good book that gets you to see different perspectives of change. Change is constantly around us and this book helps remind us that its good not bad.

Multipliers: How the Best Leaders Make Everyone Smarter
27-Jan-2024
Leadership
Multipliers: How the Best Leaders Make Everyone Smarter

Great book. It’s shown me how I sometimes diminish people without meaning to and has started me on the path do really working on being a multiplier and avoiding being an the accidental diminisher. I too believe that following the multiplier route will unlock huge value within the organisation, any organization.

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
01-Dec-2024
Personal Development
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

I read this more than a decade ago so this review is rather overdue.

It’s one of the first books I read from Brian Tracy due to attending a workshop he ran.

Eat That Frog is a timeless formula to get stuff done and is still one of my go to books to overcome procrastination.

Mindset: The New Psychology of Success
20-Jan-2017
Personal Development
Mindset: The New Psychology of Success

Brilliant book. It clearly explains with example and scenario after example and scenario of how much further you absolutely will get with a growth mindset as opposed to the limit you will arrive at with a fixed mindset.
It’s such a simple concept that is possible for anyone should they so choose to learn and grow.
I’d say it’s a must read for anyone including yourself that you want to be more successful

The Seven Levels of Communication: Go from Relationships to Referrals
19-Jun-2021
Entrepreneurship
The Seven Levels of Communication: Go from Relationships to Referrals

Absolutely brilliant book. A must read for sales, customer service and marketing, in fact anyone who is customer facing and wishes to grow referrals. Looking forward to applying some of these techniques ASAP. Also wondering whether there’s a coach for this around here!

Hook Point: How to Stand Out in a 3-Second World
12-Jul-2013
Entrepreneurship
Hook Point: How to Stand Out in a 3-Second World

“Hook Points are the new lingua franca we all need to be made aware of. For any company to survive in today’s world of distractions Hook Points are how we stand out and organisations need to use the tools Brendan provides to stand out. I highly recommend this to folks inside Marketing and outside Marketing, we need to adjust our thinking of what we may have been taught and learnt in the past on how to stand out and be seen.”

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Rick's Library

Explore More Books

Dive into Rick’s expansive library of 1,000+ books. Sorted by genre and topic, discover the reads that have shaped his journey and can inspire yours.

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