Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access

Meet Rick

Founder and CEO. CFO. Entrepreneur. Author. Speaker. Coach. Lifelong learner.

I’m Rick Yvanovich.

Since beginning work in 1980, I have built a career at the intersection of finance, technology, people, entrepreneurship and international business. I have worked within major organisations, founded and built businesses, led across countries and cultures, and continued learning throughout.

Business As UnUsual is where I bring together what I have experienced, studied and tested to help Founders, CEOs and leaders think more clearly, act more deliberately and navigate an ever-changing world.

Meet Rick
Coaching - Personalized Guidance to Hurdles and Thrive
The Different Sides of Rick

One career. Multiple perspectives.

Rick’s work cannot be explained by a single job title. More than 45 years across business, finance, technology, people, entrepreneurship and international leadership have shaped the perspective behind Business As UnUsual.

Building and leading international businesses
Founder & CEO

Building and leading international businesses

Inspiring Talks blending Expertise
CFO & Entrepreneur

Connecting finance, technology, people and growth

Turning experience and ideas into practical insight
Author & Speaker

Turning experience and ideas into practical insight

Challenging, learning and helping others grow
Coach & Lifelong Learner

Challenging, learning and helping others grow

Beliefs

Core Values

These are not simply personal preferences. They are standards I try to live by and expect from the people and organisations I work with.
Integrity

Integrity

Integrity is my north star. It means being honest, transparent and doing the right thing consistently. I expect people to say what they mean, do what they say and take responsibility when they fall short.

Kaizen

Kaizen

Kaizen is my commitment to lifelong learning and continuous, incremental improvement. For me, that means learning something new every day. I expect people and organisations to keep learning, challenge complacency and always look for ways to make what already works even better.

Health, Happiness and Wealth

Health, Happiness and Wealth

Health, happiness and wealth are not core values in quite the same sense. They are outcomes I want people to define for themselves and pursue intentionally as part of balanced fulfilment.

Journey

An UnUsual Life Journey

Rick’s journey did not follow a conventional route.

He left school in 1980 without the A-Level results needed for university and entered the world of work instead. What began as a disappointment became a trigger for lifelong learning and a career spanning finance, technology, entrepreneurship, international business, leadership, psychometrics, coffee, writing and coaching.

Along the way, Rick founded and co-founded businesses, worked across countries and cultures, defined his Life Purpose, wrote Business As UnUsual and launched the BAUU subscription.

The milestones below provide a snapshot of some of the moments that shaped his journey.

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    Scroll to move through the timeline · Click a card for the full story

    Method

    From Complexity to Clarity and Action

    I have spent much of my career dealing with complexity: businesses, technology, people, change and the messy reality of getting things done. My approach is to make complexity easier to understand without pretending it is simple. I use practical frameworks, questions, analogies and visual ideas to help people see a situation differently, find the clarity that matters and decide what to do next. The goal is not insight for its own sake. It is to turn understanding into practical action, learn from what happens and keep improving. This approach runs through Business As UnUsual, my speaking, masterclasses and coaching.

    Business As Unusual

    Why I Created and Curate BAUU

    Business As UnUsual began as a book, but the ideas behind it never stopped developing.

    Over more than 45 years of work, leadership, entrepreneurship and learning, I accumulated experiences, questions, frameworks, books, quotes and lessons that I kept returning to.

    The more I learned, the more I realised there was no single answer to leadership, change or growth. What matters is having practical ways to think, decide, act, reflect and keep improving.

    BAUU became the place where I could bring those things together.

    Today, it continues to grow through Newsletters, Book Reviews, Quotes, Rick’s Reading Lists, Leadership Playbooks and practical resources.

    Some come directly from my own experiences. Others come from what I read, observe, test and learn from people around me.

    I curate BAUU because I am still learning too.

    The aim is not to present a finished body of knowledge, but to keep building something useful for Founders, CEOs and leaders navigating an increasingly UnUsual world.

    Rick - Certifications & Designations
    Credentials

    Qualifications & Continuous Learning

    My commitment to lifelong learning has led to professional qualifications, certifications and specialist training across finance, technology, psychometrics, leadership and personal development.

    Associate Chartered Institute of Management Accountants (ACMA)

    Accounting

    Fellow Chartered Institute of Management Accountants (FCMA)

    Accounting

    Fellow CPA Australia (FCPA)

    Accounting

    ProfileXT Certified User

    Assessments

    ProfileXT Certified Trainer

    Assessments

    CheckPoint360 Certified User

    Assessments

    CheckPoint360 Certified Trainer

    Assessments

    Profiles Performance Indicator Certified User

    Assessments

    Profiles Performance Indicator Certified Trainer

    Assessments

    Customer Service Profile Certified User

    Assessments

    Customer Service Profile Certified Trainer

    Assessments

    Chartered Global Management Accountant (CGMA)

    Accounting

    Masters, Strategic Business Management (MSc)

    Strategy

    The Five Behaviors of a Cohesive Team™ Authorized Partner

    Assessments

    Everything DiSC® Authorized Partner

    Assessments

    Certificate in Performance Coaching (CPC)

    Coaching

    Certificate in Advanced Coaching & Mentoring (CACM)

    Coaching

    Certificate in Coaching & Mentoring Professional (CCMP)

    Coaching

    Hubspot Inbound Certified

    Marketing

    Hubspot Developing a Sales Plan Certified

    Marketing

    Hubspot Developing a Sales Plan Certified

    Marketing

    Hubspot Inbound Marketing Certified

    Marketing

    Cybersecurity Fundamentals for Finance and Accounting Professionals Certificate

    Technology

    Blockchain Fundamentals for Accounting and Finance Professionals Certificate

    Technology

    Hubspot Agency Partner Certification

    Marketing

    Hubspot Frictionless Sales Certified

    Marketing

    Hubspot Marketing Software Certified

    Marketing

    Certified OKR Professional (OKPR)

    Marketing

    Professional Certificate in Strategic Business Coaching

    Coaching

    Professional Certificate in Life Coaching

    Coaching

    Professional Certificate in Executive Coaching

    Coaching

    Professional Certificate in Disruptive Team Coaching

    Coaching

    Professional Certificate in Coaching Culture

    Coaching

    Certified Master Coach (CMC)

    Coaching

    Genos Certified Emotional Intelligence Practitioner

    Coaching

    Certified Chief Master Coach (CCMC)

    Coaching

    Certified Ikigai Tribe Coach

    Coaching

    Certified Business Coach (CBC)

    Coaching

    Blue Ocean Practical Introduction

    Strategy

    Paul McKenna & Mindvalley Certified Hypnotherapist (MCH)

    Hypnotherapy

    What People Say

    What leaders say about Rick

    Perspectives on Rick as a Founder and CEO, business leader, speaker, coach, mentor and author.

    Media

    Media Kit

    Unlock the essentials! This media kit has everything you need to learn about Rick Yvanovich and explore collaborative opportunities. Find key insights, engaging visuals, and essential details to get started. Let’s create something impactful together!

    Media Kit