Business As UnUsual
Practical leadership guidance for when business gets messy.
Built from more than 40 years in business and more than 30 years as a Founder and CEO.
Explore newsletters, book reviews, quotes, playbooks, tools and leadership resources created for Founders and CEOs navigating growth, people, execution and change.
Start with Free Access or unlock the Full BAUU Library.
Where Rick Has Spoken & Been Published
Introduction
Rick Yvanovich
Founder and CEO. CFO. Entrepreneur. Author. Speaker. Coach. Lifelong learner.
Rick has spent more than 40 years in business and more than 30 years building and leading companies. His experience spans finance, technology, people, entrepreneurship and international leadership through TRG International, Great People Inside and other business ventures.
His journey into lifelong learning began after failing to get into university. It left him with a chip on his shoulder and a determination to keep learning, developing and proving himself.
Today, Rick brings together what he has experienced, studied and tested to help Founders, CEOs and leaders think more clearly, act more deliberately and become better Architects of Change.
Author & Lifelong Learner
From Reading to Practical Leadership Insight
Rick is the author and co-author of several books, including Business As UnUsual and Habits of Success. He has also read more than 1,000 books across business, leadership, psychology, technology, personal growth and many other fields.
Through the BAUU Book Reviews, Rick identifies the ideas that matter, explains why they are useful and connects them to the practical challenges Founders, CEOs and leaders face.
Full Access subscribers receive a new Book Review every week, together with access to the growing BAUU Library of Book Reviews and Rick’s Reading Lists.
What Top Entrepreneurs Routinely do in Business and in Life
Explore Habits
Everything has changed. The entire business and professional landscape has been turned on its head ...
Discover BAUU
Rick's curated lists highlight impactful reads on leadership, personal growth, and more.
Explore Recommendations
What Top Entrepreneurs Routinely do in Business and in Life
Explore Habits
Everything has changed. The entire business and professional landscape has been turned on its head ...
Discover BAUU
Rick's curated lists highlight impactful reads on leadership, personal growth, and more.
Explore Recommendations
How Rick Works
From experience to practical action
Across Business As UnUsual, books, speaking, masterclasses and coaching, Rick follows the same practical path: understand the situation, choose a useful framework, apply it and learn from what happens.
What People Say
What leaders say about Rick
Perspectives on Rick as a Founder and CEO, business leader, speaker, coach, mentor and author.
I have had the privilege of knowing and working with Rick Yvanovich, and I can confidently say that he is an outstanding coach, mentor, and business leader. His ability to inspire, challenge, and empower those around him is truly remarkable.
Rick brings a wealth of experience in leadership, coaching, and business strategy, and his insights are always practical, actionable, and transformative. His coaching style is a perfect balance of guidance and encouragement, helping individuals and teams unlock their full potential while staying accountable to their goals.
Beyond his expertise, Rick’s passion for people development and his commitment to excellence make him a coach that anyone would be fortunate to learn from. I highly recommend Rick to anyone seeking a top-tier executive coach who genuinely cares about personal and professional growth.
Thank you, Rick, for your invaluable guidance and support. I love every moment when you coached me. Your impact is truly inspiring!”
Dona Amelia
I have known Rick for over ten years. Rick puts incredible energy into any client engagement – I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers.
Craig Martin
It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. Thank you so much for appearing. I’m eager to celebrate your founder story with our audiences! You are making the world a better place with what you’ve been creating. 😇
Josh Elledge
I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers.
Tom Vovers
Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. I have found him to be extremely thoughtful and articulate, and willing to put in that extra effort for the benefit of others.
Dario Priolo
Rick has sharp business mindset and big vision, help employees in learning & development, built good programs and benefits for employees. Working time at Rick’s company helped me ụnleash my potential and achieve great results. He’s one of my best managers and leaders in my career path.
Nghia Pham
Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick’s coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map. All within 4 coaching sessions which appeared to me to be an extremely efficient and successful process.
Thanks to Rick’s coaching, we’ve managed to understand better our core motivation to run the business. With that, we have successfully evolved our business model. It led us to winning new customers almost immediately after, which is something we had struggled with for 6 months prior to the engagement with Rick.
I can’t thank enough for the impact Rick has left on our team and the business!
Pawel Gorski
Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally during my first placement as a marketing intern, for an international company.
Thanks to Rick’s committed attention to his employees, including the interns, I had a very uplifting 3 month virtual internship. I made numerous unforgettable connections and learnt so many things about marketing in the safe learning environment that he has created so meticulously. Most importantly, I’ve grown a lot in terms of personal development, owing much to the Kaizen culture that Rick endorses to his employees.
I believe that any group led by Rick will end up in a good place.
Thank you for letting me work at TRG International for the past 3 months!
Cindy Nguyen
Rick is a hugely influential director in our company. He has all the qualities that I admire in a leader – people management, ambitions and a great strategic mind. Moreover, despite being the top top director, he is always open to staff for conversation and feedback, never takes them for granted. He is the figure that inspires everybody in the company to try their best in their daily work. Overall, he is a type of leader that I always look up to throughout my career ladder.
Toan (Tom) Nguyen
Business As UnUsual is a must-read for anyone looking to adapt and thrive in the new normal. Yvanovich’s insights and frameworks provide a clear roadmap for personal and professional growth.
Prof. Mathews Z. Nkhoma
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Business As UnUsual
More ways to learn with Rick
Business As UnUsual brings together Rick’s practical leadership guidance in different formats. Depending on your access level and the opportunity, this may include talks, masterclasses and selective coaching. Some masterclasses and talks will be available inside the BAUU subscription, while others may be delivered live for organisations, universities or selected groups.
Speaking
Talks that bring BAUU to life
Rick brings Business As UnUsual ideas to life through engaging talks that combine real business experience, practical leadership frameworks, memorable stories and UnUsual analogies.
Masterclass
Go deeper with BAUU Masterclasses
Rick’s Masterclasses take selected Business As UnUsual ideas further through structured, practical learning.
Some Masterclasses are available with Free Access, while Full Access subscribers can unlock the complete and growing collection as new and refreshed programmes are released.
Coaching
Apply BAUU thinking to your own situation
Rick selectively works with Founders, CEOs and senior leaders who want personalised support with the challenges they are facing.
His coaching covers three core areas: getting unstuck, clarifying life purpose, and strengthening leadership and performance. Each engagement combines challenge, reflection and practical action.
& many more got transformed.
Find the Guidance You Need
Select the coaching focus that best reflects what you would like to work on with Rick.