Reading Business As UnUsual, I felt like having a very nice talk with a kind, old friend. The amazing thing is that a concept so technical and apparently complicated as “business” is dealt with such clarity and friendly terms. All of a sudden, all the fog around this matter disappears. Through a powerful metaphor of a Castle, Rick Yvanovich is teaching us a very simple method to reduce the distance between our goals and our own possibilities to fulfill them. I warmly recommend this book that provides a holistic way of approaching business in all aspects, a very creative and constructive modality of self-actualization in order to permanently renew our own being, which is the true mechanism of developing a business.