Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Full Access

Meet Rick

Founder and CEO. CFO. Entrepreneur. Author. Speaker. Coach. Lifelong learner.

I’m Rick Yvanovich.

Since beginning work in 1980, I have built a career at the intersection of finance, technology, people, entrepreneurship and international business. I have worked within major organisations, founded and built businesses, led across countries and cultures, and continued learning throughout.

Business As UnUsual is where I bring together what I have experienced, studied and tested to help Founders, CEOs and leaders think more clearly, act more deliberately and navigate an ever-changing world.

Meet Rick
Coaching - Personalized Guidance to Hurdles and Thrive
The Different Sides of Rick

One career. Many perspectives.

Rick’s work cannot be explained by a single job title. More than 45 years across business, finance, technology, people, entrepreneurship and international leadership have shaped the perspective behind Business As UnUsual.

Personalized Guidance to Hurdles and Thrive
Founder & CEO

Building and leading international businesses

Inspiring Talks blending Expertise
CFO & Entrepreneur

Connecting finance, technology, people and growth

Intensice Programs for Essentials Skills
Author & Speaker

Turning experience and ideas into practical insight

Coach & Lifelong Learner

Challenging, learning and helping others grow

Beliefs

Core Values

These are not simply personal preferences. They are standards I try to live by and expect from the people and organisations I work with.
Integrity

Integrity

Integrity is my north star. It means being honest, transparent and doing the right thing consistently. I expect people to say what they mean, do what they say and take responsibility when they fall short.

Kaizen

Kaizen

Kaizen is my commitment to lifelong learning and continuous, incremental improvement. For me, that means learning something new every day. I expect people and organisations to keep learning, challenge complacency and always look for ways to make what already works even better.

Health, Happiness and Wealth

Health, Happiness and Wealth

Health, happiness and wealth are not core values in quite the same sense. They are outcomes I want people to define for themselves and pursue intentionally as part of balanced fulfilment.

Journey

An UnUsual Life Journey

Rick’s journey did not follow a conventional route.

He left school in 1980 without the A-Level results needed for university and entered the world of work instead. What began as a disappointment became a trigger for lifelong learning and a career spanning finance, technology, entrepreneurship, international business, leadership, psychometrics, coffee, writing and coaching.

Along the way, Rick founded and co-founded businesses, worked across countries and cultures, defined his Life Purpose, wrote Business As UnUsual and launched the BAUU subscription.

The milestones below provide a snapshot of some of the moments that shaped his journey.

School

Following friends led me to mismatched teachers and subjects. I quickly learned how choices shape outcomes.

University

My grades didn’t make the cut for university, leaving a chip on my shoulder and sparking a drive to prove myself.

Trigger Lifelong Learning

Failure fueled my commitment to lifelong learning. I earned qualifications to build skills and prove my worth.

Career Ladder

In 1994, I founded TRG International, becoming a global entrepreneur across 80+ countries and 10+ industries.

Life Purpose

During COVID, I saw professionals struggling. I felt compelled to help others adapt, grow, and find fulfilment.

School

School

Following friends led me to mismatched teachers and subjects. I quickly learned how choices shape outcomes.

University

University

My grades didn’t make the cut for university, leaving a chip on my shoulder and sparking a drive to prove myself.

Trigger Lifelong Learning

Trigger Lifelong Learning

Failure fueled my commitment to lifelong learning. I earned qualifications to build skills and prove my worth.

Career Ladder

Career Ladder

In 1994, I founded TRG International, becoming a global entrepreneur across 80+ countries and 10+ industries.

Life Purpose

During COVID, I saw professionals struggling. I felt compelled to help others adapt, grow, and find fulfilment.

Method

From Complexity to Clarity

I have spent much of my career dealing with complexity: businesses, technology, people, change and the messy reality of getting things done. My approach is to make complexity easier to understand without pretending it is simple. I use practical frameworks, questions, analogies and visual ideas to help people see a situation differently, find the clarity that matters and decide what to do next. The goal is not insight for its own sake. It is to turn understanding into practical action, learn from what happens and keep improving. This approach runs through Business As UnUsual, my speaking, masterclasses and coaching.

Rick - Certifications & Designations
Credentials

Certs & Designations

My commitment to lifelong learning has led to professional qualifications, certifications and specialist training across finance, technology, psychometrics, leadership and personal development.

Associate Chartered Institute of Management Accountants (ACMA)

Accounting

Fellow Chartered Institute of Management Accountants (FCMA)

Accounting

Fellow CPA Australia (FCPA)

Accounting

ProfileXT Certified User

Assessments

ProfileXT Certified Trainer

Assessments

CheckPoint360 Certified User

Assessments

CheckPoint360 Certified Trainer

Assessments

Profiles Performance Indicator Certified User

Assessments

Profiles Performance Indicator Certified Trainer

Assessments

Customer Service Profile Certified User

Assessments

Customer Service Profile Certified Trainer

Assessments

Chartered Global Management Accountant (CGMA)

Accounting

Masters, Strategic Business Management (MSc)

Strategy

The Five Behaviors of a Cohesive Team™ Authorized Partner

Assessments

Everything DiSC® Authorized Partner

Assessments

Certificate in Performance Coaching (CPC)

Coaching

Certificate in Advanced Coaching & Mentoring (CACM)

Coaching

Certificate in Coaching & Mentoring Professional (CCMP)

Coaching

Hubspot Inbound Certified

Marketing

Hubspot Developing a Sales Plan Certified

Marketing

Hubspot Developing a Sales Plan Certified

Marketing

Hubspot Inbound Marketing Certified

Marketing

Cybersecurity Fundamentals for Finance and Accounting Professionals Certificate

Technology

Blockchain Fundamentals for Accounting and Finance Professionals Certificate

Technology

Hubspot Agency Partner Certification

Marketing

Hubspot Frictionless Sales Certified

Marketing

Hubspot Marketing Software Certified

Marketing

Certified OKR Professional (OKPR)

Marketing

Professional Certificate in Strategic Business Coaching

Coaching

Professional Certificate in Life Coaching

Coaching

Professional Certificate in Executive Coaching

Coaching

Professional Certificate in Disruptive Team Coaching

Coaching

Professional Certificate in Coaching Culture

Coaching

Certified Master Coach (CMC)

Coaching

Genos Certified Emotional Intelligence Practitioner

Coaching

Certified Chief Master Coach (CCMC)

Coaching

Certified Ikigai Tribe Coach

Coaching

Certified Business Coach (CBC)

Coaching

Blue Ocean Practical Introduction

Strategy

Paul McKenna & Mindvalley Certified Hypnotherapist (MCH)

Hypnotherapy

What People Say

What leaders say about Rick

Perspectives on Rick as a Founder and CEO, business leader, speaker, coach, mentor and author.

Media

Media Kit

Unlock the essentials! This media kit has everything you need to learn about Rick Yvanovich and explore collaborative opportunities. Find key insights, engaging visuals, and essential details to get started. Let’s create something impactful together!

Media Kit