Business As UnUsual was balanced, informative, and full of insight. Yvanovich did an excellent job in weaving a myriad of engaging worksheets and thought-provoking “assignments” into the book’s framework, while also driving home the keys to undoing self-inflicted damage many entrepreneurs find themselves habitually acting out. A great read for anyone seeking to understand further how to provide value as a business leader, while at the same time never giving up on the pursuit of new and exciting entrepreneurial ventures.