Are YOU™ the brand of choice in your workplace?The world’s most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU™?This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU™ guides you step-by-step through corporate branding techniques never before adapted for personal use.Y
Description
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
Features
AuthorBrenda Bence
Release Year2014
FormatKindle, Paperback, Audiobook
LanguageEnglish
Now available on
What People SaySuccess Stories
Discover how Rick’s guidance has inspired, transformed, and empowered people across personal growth, leadership, and achievement.
Pawel Gorski
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Cindy Nguyen
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Craig Martin
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Dario Priolo
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Nghia Phan (Jane)
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Josh Elledge
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Tom Vovers
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
Pawel Gorski
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Cindy Nguyen
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Craig Martin
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Dario Priolo
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Nghia Phan (Jane)
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Josh Elledge
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Tom Vovers
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
Pawel Gorski
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Cindy Nguyen
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Craig Martin
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Dario Priolo
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Nghia Phan (Jane)
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Josh Elledge
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Tom Vovers
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
Pawel Gorski
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Cindy Nguyen
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Craig Martin
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Dario Priolo
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Nghia Phan (Jane)
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Josh Elledge
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Tom Vovers
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
Written by RickAuthored & co-Authored by Rick
Rick has authored Business As Unusual and co-authored several bestselling books. With 40+ years as the founder of TRG International, multiple startups, and as a coach and mentor, his works provide practical insights, proven strategies, and timeless wisdom to inspire growth and lifelong learning.
