The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
What People SayDiscover how Rick’s guidance has inspired, transformed, and empowered people across personal growth, leadership, and achievement.
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
CEO at Tribee at Tribee
"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."
Associate Systems Engineer at Palo Alto Networks
"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."
Chairman at Dynam Capital Limited
"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."
Life Sciences Investor and Advisor. CMO
"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."
Salesforce Account Manager at OMN1
"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."
Thoughtful Entrepreneur Podcast Host
"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."
Chairman Of The Board at HR2B
"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."
Written by RickRick has authored Business As Unusual and co-authored several bestselling books. With 40+ years as the founder of TRG International, multiple startups, and as a coach and mentor, his works provide practical insights, proven strategies, and timeless wisdom to inspire growth and lifelong learning.
