logo
Description

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company.

Shop Now
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
Features
AuthorRyan Levesque
Release Year2015
FormatKindle, Paperback, Audiobook
LanguageEnglish
Now available on
Amazon
tagWhat People Say
Success Stories

Discover how Rick’s guidance has inspired, transformed, and empowered people across personal growth, leadership, and achievement.

Pawel Gorski

CEO at Tribee at Tribee

rating

"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."

Cindy Nguyen

Associate Systems Engineer at Palo Alto Networks

rating

"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."

Craig Martin

Chairman at Dynam Capital Limited

rating

"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."

Dario Priolo

Life Sciences Investor and Advisor. CMO

rating

"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."

Nghia Phan (Jane)

Salesforce Account Manager at OMN1

rating

"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."

Josh Elledge

Thoughtful Entrepreneur Podcast Host

rating

"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."

Tom Vovers

Chairman Of The Board at HR2B

rating

"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."

Pawel Gorski

CEO at Tribee at Tribee

rating

"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."

Cindy Nguyen

Associate Systems Engineer at Palo Alto Networks

rating

"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."

Craig Martin

Chairman at Dynam Capital Limited

rating

"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."

Dario Priolo

Life Sciences Investor and Advisor. CMO

rating

"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."

Nghia Phan (Jane)

Salesforce Account Manager at OMN1

rating

"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."

Josh Elledge

Thoughtful Entrepreneur Podcast Host

rating

"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."

Tom Vovers

Chairman Of The Board at HR2B

rating

"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."

Pawel Gorski

CEO at Tribee at Tribee

rating

"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."

Cindy Nguyen

Associate Systems Engineer at Palo Alto Networks

rating

"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."

Craig Martin

Chairman at Dynam Capital Limited

rating

"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."

Dario Priolo

Life Sciences Investor and Advisor. CMO

rating

"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."

Nghia Phan (Jane)

Salesforce Account Manager at OMN1

rating

"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."

Josh Elledge

Thoughtful Entrepreneur Podcast Host

rating

"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."

Tom Vovers

Chairman Of The Board at HR2B

rating

"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."

Pawel Gorski

CEO at Tribee at Tribee

rating

"Rick has provided over 10 hours of team coaching sessions to me and my team at Tribee.vn . Thanks to Rick's coaching, we have managed to define our team purpose statement, team mission, corporate values, and create a client value proposition map."

Cindy Nguyen

Associate Systems Engineer at Palo Alto Networks

rating

"Rick is an amazing coach and inspiring leader. I am humbled to have the opportunity to work with him personally ... Most importantly, I've grown a lot in terms of personal development."

Craig Martin

Chairman at Dynam Capital Limited

rating

"I have known Rick for over ten years. Rick puts incredible energy into any client engagement - I am always happy to refer him to companies I come into contact with as I know he will do a thoroughly professional job, and always over-delivers."

Dario Priolo

Life Sciences Investor and Advisor. CMO

rating

"Rick is a brilliant entrepreneur who excels at combining strategy, process and technology to design creative solutions to problems. ... extremely thoughtful and articulate and willing to put in that extra effort for the benefit of others."

Nghia Phan (Jane)

Salesforce Account Manager at OMN1

rating

"Rick has a sharp business mindset, big vision, helping employees in L&D. Working at Rick's company helped me ụnleash my potential and achieve great results. He's one of my best managers and leaders in my career path."

Josh Elledge

Thoughtful Entrepreneur Podcast Host

rating

"It was great having Rick from TRG International as a guest on The Thoughtful Entrepreneur podcast. He brought so much wisdom and I can absolutely vouch for his purpose and values. ... You are making the world a better place ..."

Tom Vovers

Chairman Of The Board at HR2B

rating

"I have know Rick since 1993 and watched TRG grow from strength to strength. His thoughtful approach to business shows up in the results he gets for his customers."

tagWritten by Rick
Authored & co-Authored by Rick

Rick has authored Business As Unusual and co-authored several bestselling books. With 40+ years as the founder of TRG International, multiple startups, and as a coach and mentor, his works provide practical insights, proven strategies, and timeless wisdom to inspire growth and lifelong learning.

USA TODAY & WSJ Bestseller!
Business As Unusual – How To Thrive In The New Renaissance
Mary Roach
USA Today Bestseller
Luminary Leadership: How Top Entrepreneurs Lead in Business and in Life
Rick Yvanovich et al
USA Today & Wall Street Journal Bestseller
Habits of Success: What Top Entrepreneurs Routinely Do in Business and in Life
Rick Yvanovich et al
USA Today Bestseller
Game On: Leaders Who Last
Rick Yvanovich et al
a
The Habits Code: The Art Of Mastering Your Domain (Self Help Success Book 6)
Rick Yvanovich et al
a
Coaching Inc. The Entrepreneur’s Secret Playbook For Creating A Profitable And Scalable Coaching Business
Rick Yvanovich et al